Integrity · Peru · Americas
The Three Laws
Original proverb · Quechua
« Ama sua, ama llulla, ama quella »
Translation
Do not steal, do not lie, do not be idle.
€44
Colors ·
Sizes
- —Oversize · 240 g/m²
- —Combed cotton
- —Back print
- —Europe shipping
Meaning
Three prohibitions that hold a society upright: honesty, truth, shared effort.
Cultural context
The moral code of the Inca Empire, still alive across the Andes of Peru and Bolivia.
Design story
Three stacked bands, like Andean terraces, each carry one of the three laws.
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